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Think technology or manpower ???????

Think technology or manpower ??????? (#copied from #Guru)
Technology + manpower = disaster
This is can be called best example of how people think what they actually do???? Start ups put a brave face in spite of planning their business in most stupid fashion ……they want people to call them online firms ,e-commerce sites, app based platforms………..but can they deliver through apps …can computers interact with them as people do??????… Can online purchases give customers confidence of personal verification while purchasing stuff????? These questions remain as questions and people get down to business………. Fate of so called technologically strong business platforms finally lie with age old way of employing people………
THERE ARE 2 QUESTIONS REMAIN TO BE ANSWERED WHY ARE WE IN THIS MESS AND CAN WE GET OUT OF THIS MESS.
My answer is simple we are in this mess by choice
We can get out of this mess by making right choice.
Generally we use technology to outpace manpower and save cost or we use technology to decrease human errors or we use technology to reach people instantly……….but combination of manpower + technology is like inviting disaster why??????.
Technology does what it does and the way it is taught to do………technology has no time restrictions or hurdles or human emotion which can stop it from doing its work……this is recipe for disaster…..in e commerce business human power is tested in relation to technological power…….we expect humans to outrun technology……..we want lightning pace of work from humans which is impossible…..app can take order in seconds but it takes gigantic human effort to process it………time gap and accuracy between taking orders and processing is making best technological and operational brains to sweat…..they are clueless how to synchronize both ………..mmmmm this is the most juiciest part of whole e-commerce business.
Next death punch comes in the form of cost……..technology has no cost escalation problems or cost of maintaining technology is far cheaper than humans capital………cost of maintaining human capital is far more complex than maintaining stable technology ……
Most home delivery start ups employ people to get their goods delivered to their clients . office cost+ cost of maintaining & owning technology + material cost+transportation+salaries+taxes……..after all this a wobbling service .
Delivery boys salaries : 5000-8000rs
Support systems : 2000rs
Transport : 3000rs
So to deliver product to home we need 10,000rs fixed cost . so for a start up spending approximately 10,000 for simple delivery……….. a start up should take out this cost of delivery + other costs + product cost to arrive at profits ……………To make it clear this is what most home delivery firms go for and vanish without trace in year or two…….in most cases delivery costs eat into products original costs…. leave profits…….so a home delivery business is mode of employing delivery boys and look for ways to increase sales so that at least they cover their delivery costs …………this model is most sought after model and popular model…………..ushhhhhhh.
I wonder what these seminars with so called BIG SHOT CEO’S are all about have any one asked them way to get out of this mess??????…………..if you attend a seminar pls ask this question to a so called successful CEO ……….let him give satisfactory answer ………….. most CEO’s have become famous for raising funds and exiting successfully……… any CEO has solved this problem????….
IN KANNADA THERE IS A POPULAR SAYING …………HINGU MANGU IDDARE YAVU MUNDE ADRU ADIGE MADTHALE …………..MEANS ….. ANY BITCH CAN COOK GOOD FOOD IF ALL RESOURCES ARE IN PLACE (WHAT IS SO GREAT ABOUT THAT)
TIME HAS COME NOT TO HIDE PROBLEMS OF INDUSTRY UNDER HUGE PILE OF FUNDS BUT SOLVE THEM ONE BY ONE WITHOUT EMPLOYING HUGE RESOURCES .(#copied from #Guru)

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Steps to be followed to set up an e-Commerce Web-Store

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1) Market Analysis and Research:
     Where do you want to start your website means location like India, US or Worldwide.. Decide first and learn about analysis in market and future in your e-commerce, do research and analysis in market that which product do you want to sale and how beneficial for customer.
     Decide you are starting B2B or B2C or C2C e-Commerce platform/website. Find suitable and easy name for your webstore.
2) Planning with Risk analysis
Planning with Wire-frame in Architectural designing of E-commerce website is important. start planning with team after requirement analysis and Risk Analysis and its solution.
3) Catalog Designing and template designing
   After completion of requirement analysis you should concentrate on user Interface UI-designing, In which your catalog of product should be with description, quick view and Ad to Cart button with products images. User should visit your website time to time with its User-friendly UI.
4) Functional development of website

Search of product should be easy for user. Make purchasing easy to customer in few steps like View Product–> Add-To-Cart –> checkout/login.

Now Concentrate on Checkout page get only basic information from customer,otherwise he will get hectic to fill-up unwanted fields in checkout form. after purchasing tracking of order should be visible for customer. Ad payment gateway which is secure and well-known  to customer.

5) Delivery of Product/Shipping

Take a good partner for delivery of product or start your own shipping. Make sure product will be delivered within time or on-time delivery is important. Be flexible to deliver your product on customers demand. You need to research/study on this step. In this step return policy, Email notification, SMS notification should be included in your service.

6) Launching:

Above steps should be prepared before launching of your website.

Before launching and after launching SEO, Email Marketing, SMS marketing, Social Marketing plays vital role in your online business.

Product updation in stock products, out of stock products, offers on particular product are very important to keep customer ON.

latest marketing technology trends in E-commerce in India

 

There are several ways to do marketing for e-commerce. Like
1) Social Media
2) Blogs
3) Videos
4) Email Marketing
5) SMS Marketing
6) Google Ad-wards
7) Billboards in selected city
8) Ads on TV


few suggested trends of marketing now a days.
1) Social Media
2) Videos/ Ads on TV
3) Proper SEO with blogs and content marketing
4) Google Ad-wards

(Other ways like SMS, Email Marketing now a days going to die, because take slef example how much % of messages and emails do you check which gives ads and offers? I bet less than 30%)


1) Social Media:
It is best way to advertize your business or e-Commerce portal, managing that page on social media is very important with daily updation.

2) Videos:
There are several companies who provides animated or explainer videos, which is very impressive to  promote your ecommerce website or services to the actual customer through social media, YouTube and TV ads.

3) SEO and content writing:
Search engine optimization mostly depend on blogging, and contents where you can explain your product, features or services with different-different blogs. So make sure your content marketing and blogging is proper.

4) Google Adwards:
You can go also through google adwards which is visible to most of the customer who will search services related to your product/service / name..

Here is one of innovative team works on these Marketing technology strategies and implementation works with CyberCode Consolidates CyberCode Consolidates- responsive Website design, SEO, social media Marketing, Android out sourcing in Pune