Think technology or manpower ???????

Think technology or manpower ??????? (#copied from #Guru)
Technology + manpower = disaster
This is can be called best example of how people think what they actually do???? Start ups put a brave face in spite of planning their business in most stupid fashion ……they want people to call them online firms ,e-commerce sites, app based platforms………..but can they deliver through apps …can computers interact with them as people do??????… Can online purchases give customers confidence of personal verification while purchasing stuff????? These questions remain as questions and people get down to business………. Fate of so called technologically strong business platforms finally lie with age old way of employing people………
My answer is simple we are in this mess by choice
We can get out of this mess by making right choice.
Generally we use technology to outpace manpower and save cost or we use technology to decrease human errors or we use technology to reach people instantly……….but combination of manpower + technology is like inviting disaster why??????.
Technology does what it does and the way it is taught to do………technology has no time restrictions or hurdles or human emotion which can stop it from doing its work……this is recipe for disaster… e commerce business human power is tested in relation to technological power…….we expect humans to outrun technology……..we want lightning pace of work from humans which is impossible… can take order in seconds but it takes gigantic human effort to process it………time gap and accuracy between taking orders and processing is making best technological and operational brains to sweat…..they are clueless how to synchronize both ………..mmmmm this is the most juiciest part of whole e-commerce business.
Next death punch comes in the form of cost…… has no cost escalation problems or cost of maintaining technology is far cheaper than humans capital………cost of maintaining human capital is far more complex than maintaining stable technology ……
Most home delivery start ups employ people to get their goods delivered to their clients . office cost+ cost of maintaining & owning technology + material cost+transportation+salaries+taxes……..after all this a wobbling service .
Delivery boys salaries : 5000-8000rs
Support systems : 2000rs
Transport : 3000rs
So to deliver product to home we need 10,000rs fixed cost . so for a start up spending approximately 10,000 for simple delivery……….. a start up should take out this cost of delivery + other costs + product cost to arrive at profits ……………To make it clear this is what most home delivery firms go for and vanish without trace in year or two…….in most cases delivery costs eat into products original costs…. leave profits…….so a home delivery business is mode of employing delivery boys and look for ways to increase sales so that at least they cover their delivery costs …………this model is most sought after model and popular model…………..ushhhhhhh.
I wonder what these seminars with so called BIG SHOT CEO’S are all about have any one asked them way to get out of this mess??????…………..if you attend a seminar pls ask this question to a so called successful CEO ……….let him give satisfactory answer ………….. most CEO’s have become famous for raising funds and exiting successfully……… any CEO has solved this problem????….



Now that the 2014 general elections are in the rear view mirror, Prime Minister Narendra Modi and his ministers face the challenge of expectations set by the media and all his supporters. One of the key challenges his team will be facing is: Healthcare.

With the World Health Organization’s 2000 World Health Report ranking India’s healthcare system at 112 out of 190 countries [1], some key questions in his mind should be: How should the country transform its healthcare system? What are its current pain points? What could be achieved during his tenure?

For those living in urban areas, healthcare is merely a political issue. They argue that the country faces bigger challenges such as economic development, infrastructure, jobs, and border disputes with Pakistan. I believe that the 2014 elections have presented India with a unique opportunity to take a fresh look at its healthcare landscape. I was happy to browse through the PM’s campaign website which had a section on his achievements in this sector.

But here are 5 things you should know about India’s healthcare system.

1. Rural Versus Urban Divide: While the opportunity to enter the market is very ripe, India still spends only around 4.2% of its national GDP towards healthcare goods and services (compared to 18% by the US) [2]. Additionally, there are wide gaps between the rural and urban populations in its healthcare system which worsen the problem. A staggering 70% of the population still lives in rural areas and has no or limited access to hospitals and clinics [3]. Consequently, the rural population mostly relies on alternative medicine and government programmes in rural health clinics. One such government programme is the National Urban Health Mission which pays individuals for healthcare premiums, in partnership with various local private partners, which have proven ineffective to date.

In contrast, the urban centres have numerous private hospitals and clinics which provide quality healthcare. These centres have better doctors, access to preventive medicine, and quality clinics which are a result of better profitability for investors compared to the not-so-profitable rural areas.

2. Need for Effective Payment Mechanisms: Besides the rural-urban divide, another key driver of India’s healthcare landscape is the high out-of-pocket expenditure (roughly 70%). This means that most Indian patients pay for their hospital visits and doctors’ appointments with straight up cash after care with no payment arrangements.  According to the World Bank and National Commission’s report on Macroeconomics, only 5% of Indians are covered by health insurance policies [3]. Such a low figure has resulted in a nascent health insurance market which is only available for the urban, middle and high income populations. The good news is that the penetration of the health insurance market has been increasing over the years; it has been one of the fastest-growing segments of business in India.

Coming to the regulatory side, the Indian government plays an important role in running several safety net health insurance programmes for the high-risk population and actively regulates the private insurance markets. Currently there are a handful of such programmes including the Community Health Insurance programme for the population below poverty line (like Medicaid in the US) and Life Insurance Company (LIC) policy for senior citizens (like Medicare in the US). All these plans are monitored and controlled by the government-run General Insurance Corporation, which is designed for people to pay upfront cash and then get reimbursed by filing a claim. There are additional plans offered to government employees, and a handful of private companies sell private health insurance to the public [3].

3. Demand for Basic Primary Healthcare and Infrastructure: India faces a growing need to fix its basic health concerns in the areas of HIV, malaria, tuberculosis, and diarrhoea. Additionally, children under five are born underweight and roughly 7% (compared to 0.8% in the US) of them die before their fifth birthday. [4] [5]. Sadly, only a small percentage of the population has access to quality sanitation, which further exacerbates some key concerns above.

For primary healthcare, the Indian government spends only about 30% of the country’s total healthcare budget [6]. This is just a fraction of what the US and the UK spend every year. One way to solve this problem is to address the infrastructure issue… by standardising diagnostic procedures, building rural clinics, and developing streamlined health IT systems, and improving efficiency. The need for skilled medical graduates continues to grow, especially in rural areas which fail to attract new graduates because of financial reasons. A sizeable percentage of the graduates also go abroad to pursue higher studies and employment.

4. Growing Pharmaceutical Sector: According to the Indian Brand Equity Foundation (IBEF), India is the third-largest exporter of pharmaceutical products in terms of volume. Around 80% of the market is composed of generic low-cost drugs which seem to be the major driver of this industry [7].

The increase in the ageing population, rising incomes of the middle class, and the development of primary care facilities are expected to shape the pharmaceutical industry in future. The government has already taken some liberal measures by allowing foreign direct investment in this area which has been a key driving force behind the growth of Indian pharma.

5. Underdeveloped Medical Devices Sector: The medical devices sector is the smallest piece of India’s healthcare pie. However, it is one of the fastest-growing sectors in the country like the health insurance marketplace. Till date, the industry has faced a number of regulatory challenges which has prevented its growth and development.

Recently, the government has been positive on clearing regulatory hurdles related to the import-export of medical devices, and has set a few standards around clinical trials. According to The Economic Times, the medical devices sector is seen as the most promising area for future development by foreign and regional investors; they are highly profitable and always in demand in other countries.

1.       “World Health Report 2000 – Country profile India”
2.      ” Arogya Raksha Yojana” Web. 30 Apr. 2012.
3.      “Healthcare in India Whitepaper” Columbia University
4.      “Healthcare: Reaching out to the masses” KPMG whitepaper
5.      “Major Disease in India.”  India Health Progress
6.      “Financing and Delivery of Health Care Services in India”, Ministry of Health and Family Welfare Government of India.
7.      “India Brand Equity Foundation Healthcare Report”

Read more:

Steps to be followed to set up an e-Commerce Web-Store


1) Market Analysis and Research:
     Where do you want to start your website means location like India, US or Worldwide.. Decide first and learn about analysis in market and future in your e-commerce, do research and analysis in market that which product do you want to sale and how beneficial for customer.
     Decide you are starting B2B or B2C or C2C e-Commerce platform/website. Find suitable and easy name for your webstore.
2) Planning with Risk analysis
Planning with Wire-frame in Architectural designing of E-commerce website is important. start planning with team after requirement analysis and Risk Analysis and its solution.
3) Catalog Designing and template designing
   After completion of requirement analysis you should concentrate on user Interface UI-designing, In which your catalog of product should be with description, quick view and Ad to Cart button with products images. User should visit your website time to time with its User-friendly UI.
4) Functional development of website

Search of product should be easy for user. Make purchasing easy to customer in few steps like View Product–> Add-To-Cart –> checkout/login.

Now Concentrate on Checkout page get only basic information from customer,otherwise he will get hectic to fill-up unwanted fields in checkout form. after purchasing tracking of order should be visible for customer. Ad payment gateway which is secure and well-known  to customer.

5) Delivery of Product/Shipping

Take a good partner for delivery of product or start your own shipping. Make sure product will be delivered within time or on-time delivery is important. Be flexible to deliver your product on customers demand. You need to research/study on this step. In this step return policy, Email notification, SMS notification should be included in your service.

6) Launching:

Above steps should be prepared before launching of your website.

Before launching and after launching SEO, Email Marketing, SMS marketing, Social Marketing plays vital role in your online business.

Product updation in stock products, out of stock products, offers on particular product are very important to keep customer ON.

latest marketing technology trends in E-commerce in India


There are several ways to do marketing for e-commerce. Like
1) Social Media
2) Blogs
3) Videos
4) Email Marketing
5) SMS Marketing
6) Google Ad-wards
7) Billboards in selected city
8) Ads on TV

few suggested trends of marketing now a days.
1) Social Media
2) Videos/ Ads on TV
3) Proper SEO with blogs and content marketing
4) Google Ad-wards

(Other ways like SMS, Email Marketing now a days going to die, because take slef example how much % of messages and emails do you check which gives ads and offers? I bet less than 30%)

1) Social Media:
It is best way to advertize your business or e-Commerce portal, managing that page on social media is very important with daily updation.

2) Videos:
There are several companies who provides animated or explainer videos, which is very impressive to  promote your ecommerce website or services to the actual customer through social media, YouTube and TV ads.

3) SEO and content writing:
Search engine optimization mostly depend on blogging, and contents where you can explain your product, features or services with different-different blogs. So make sure your content marketing and blogging is proper.

4) Google Adwards:
You can go also through google adwards which is visible to most of the customer who will search services related to your product/service / name..

Here is one of innovative team works on these Marketing technology strategies and implementation works with CyberCode Consolidates CyberCode Consolidates- responsive Website design, SEO, social media Marketing, Android out sourcing in Pune